If I share with you a little behind the scenes of my commercial endeavor, I will tell you that working with new brands is a bit tricky. On the one hand, I want to be the one who wants to tell you about new and promising brands, especially if they are independent, and on the other hand, I do not have the confidence that I have when I work with bigger brands, mainly because I don't know yet what it is. I take into account that anything can happen: I can be deeply disappointed, I can find that I don't have content worthy of advertising and I can find that the brand does not match what I am looking for in terms of my personal preferences..
What do I do in such situations? avoid them. For the benefit of my business and the benefit of the advertising business, I will not publish anything that I think is doomed to failure and won't benefit both sides. I tell all this because I went to work with SIMEE Via Nature with some apprehension in light of all the questions I have described here, I kept the option to cancel the post if it turns out the products don't fit and I found that sometimes it is worth taking risks.
SIMEE Via Nature - Who I Give?
Before we let the products speak for themselves, let's talk about two equally interesting parameters: the story and the packaging. The story is that this is a small, independent business of a mother and daughter, Pnina and Shelly, who named their brand after Shelly's grandmother, Sima. The cosmetics company is dedicated to her memory, and Shelly describes her as the woman she always wanted to be, a woman of many talents who knew how to cook, embroider, sew, etc.
This is not the end of the family business, because mother Pnina absorbed the world of pharmacy from her childhood since her father was the chief pharmacist of Helena Rubinstein's home, and decided to go in his path. Shelly her daughter, who I have been in contact with all this time, is a graduate of an Aromatherapy Therapists course herself. All products have not been tested on animals, are suitable for pregnant and breastfeeding women and for women in all circles and ages of life (also for men), can be used during the day and night as they do not contain components that may react in sunlight.
So with this story in mind, I started researching the site itself. One of the things I always check when I consider agreeing to a collaboration, is whether the brand is really an expert in the secrets of skin care. Do they offer me anything other than a story and promises? Is the indication to good formulas and good choice of ingredients? The understanding of Essential oils and Hydrolates is noticeable in the descriptions: the ingredients list is fully described on the site, and it is clear that SIMEE adheres to relatively simple and effective formulas. You will not find missive lists of components, that require deciphering (that made my work much easier as a surveyor, it's all honest and clear, even to those less knowledgable. These are products that can suit all skin types according to my skin care perspective, as butters and oils help balance the amounts of Sebum in combination skin but also nourish dry and normal skin.
We can't ignore the packaging: clean glass packaging, each is packaged in branded craft paper. The packaging reminds me a lot of a different brand overseas from the tanning world "Isle Of Paradise", and of course it's fun to have products that look chic in the shower.
You get from SIMEE an exclusive offer until 17.1: 20% discount on the entire site with the code LUBA20. As always, I will provide you a list of my favourite products ranking from high to low, if I usually have in my reviews products that were less suitable for my skin - I must say that here it wasn't the case. First, it is a small line with a limited amount of products, so it is clear that they were carefully selected and brewed, and the line is uniform in quality and I had no flops or product that I would wholeheartedly say: it didn't suit me. So with these praises, let's go…
My favorite product - Hair Serum
I never imagined that my favourite product of the line would actually be a hair product, but that is exactly what happened and I fell in love. The serum is intended for daily use, for the hair ends for nourishment and styling, preventing split ends and protection from the sun. I admit that I only use it after washing my hair: I put it on the ends of the hair when damp, massage it well with my fingers and go to bed when the hair is still wet, without drying it out. The next morning I wake up with a miraculous phenomenon: my hair has soft, shiny and beautiful waves, just as if I used a hair styling device for a good amount of time.
I should say that my hair is usually very thin, but I am currently pregnant and my hair is quite abundant, so my starting point is good in the first place. I have no definite knowledge that it will affect your hair the same but the SIMEE serum gives me such great hair days that I could not help but include it at the top of the list. The hair serum is based on cold-pressed almond oil (to ensure the effectiveness of the ingredients), grape seed oil, apricot kernel oil, cold-pressed olive oil, jojoba oil and carrot oil, combined with the essential oils of lavender, geranium, patchouli and rosemary.
Red Queen Serum
Out of the facial products, there is no doubt that the Red Queen serum is my favourite. In general I find that SIMEE products guarantee a sensory experience, with satisfying textures and excellent fragrances (derived from the essential oils) that really feel like a spa treatment. The Red Queen serum also has one of the most satisfying textures I’ve felt: a texture that nourishes the skin and allows waking up the next morning with a glow. Serums are products that are usually tested over a long period of time to predict results, so I find that products like this that give a beautiful glow, are really satisfying because it doesn't take long to see results - the skin looks more radiant from the first use.
The serum is based on the red algae that gives both the unique colour of the product and its name, the algae is rich in protein, vitamins and antioxidants, its main use in skin care to create a uniform look to the skin. This serum is basically the reason why I decided to work with SIMEE: it is one of the hottest ingredients in the world of skincare and the very use of it showed me that it is a brand that knows the job.
The fact that the product gives the radiant look to the skin, helps to nourish and blur light wrinkles, and even women who suffer from acne who routinely use active ingredients will surely enjoy the soothing and nourishing effect that the serum gives to the face. Also, the fact that the serum helps balance the skin’s moisture levels can also prevent further deterioration in its condition. So this is a product that in my opinion can suit any skin type, except for oily skin because it may feel a little too heavy on it. In addition to the red algae, the formula also includes neroli essential oil and lavender essential oil - and of course, don't forget the neck when you use it so you enjoy its full benefit..
From then on the deliberation was difficult as to which products to rank first. My two favorite products from the line are, as mentioned, the hair serum and the Red Queen serum, but I also experienced success to a very similar degree with the other products, so I still decided to base the ranking on the smallest nuances that finally decided the matter. Therefore, the next product is a solid soap for the face, a concept that most of you probably remember from the past and perhaps less use now.
lately I see a trend in the skincare world to use solid soaps again, and I havn't yet had the opportunity to do so until I started reviewing the products. Pros: Very economical in price and environmentally friendly, the only downside is that the product requires a soap dish and needs to be stored in ventilated conditions to avoid mould. Beyond that, I find that its use is very convenient: I wet my hand and rub the product with it, massaging the face until it lightly foams and rinse with lukewarm water. This is a very gentle product, which does not leave the skin dry or stretched - therefore in line with the rest of SIMEE's products. If you are looking for a good facial cleanser, I recommend giving a chance to the solid version, at 18NIS there really is no room for mistakes here.
The product contains the tea tree oil so can be great for someone who has acne like me (but not only), and the flagship ingredient the Spirulina algae. Spirulina is considered part of the superfood family: it is rich in vitamins, fatty acids and amino acids. Its blue-green pigment has anti-inflammatory properties (another benefit for acne skin), and it helps maintain the skin's natural moisture. As you can understand, I really like SIMEE's intelligent and smart use of seaweed, and the Spirulina soap is a clear example of this.
Me Time Body Lotion
Defining 'Me Time' only as a body lotion would be a mistake: it has a texture that is something between balm and butter, a bit waxy, not greasy, very rich. It also has one of the most satisfying scents I have ever smelled in a product like this and it is a compliment that I do not easily give: a very noticeable combination of neroli, lavender and chamomile which have created a compound that feels luxurious. If you are looking for a good body product - trust me, this is the product for you, there's no chance someone will try this body lotion and not like the fragrance or texture (unless you are not looking for something buttery anyway).
Neroli Morning Facial Water
A product that came technically but unjustifiably to last place, just because the competition here was really tough- Neroli Morning water. Facial water can come in all sorts of textures, both by spraying and spreading. Here we have water that come in a vial with a dropper the variety of different serums in the line, but their use is slightly different. Since I do not clean my face in the mornings, my grooming routine starts with exactly this type of product, facial water and it the serum and face cream. Therefore the Neroli Morning represents the first step in my morning grooming routine, and with it I gently balance the skin and prepare it for the rest of the grooming steps. You can of course use it even in the evening if you choose, you are not required to create your grooming routine according to the name only.
This time it is a product based on one component and extracted from 100% neroli flowers and it is hydrolate. Hydrolate is produced in the process of refining the plant to make the essential oil, when it receives the aroma of the essential oil and yet is safe to use on the most delicate skin, so it is facial water that can suit anyone and as mentioned, both for morning and evening use. In addition to balancing the skin, neroli water leaves the skin fresh, also helps control the amounts of sebum and maintains its vitality, can also help in the healing of scars and small cuts. Another thing that can be done is to mix a few drops of the face water with a clay mask to enjoy the benefit of the two products together. I did not get to try it this time, but it is a well-known trick of grooming enthusiasts and it is an option to get the most out of using your facial water.
In conclusion, I chose to take a risk and get to know, a brand that I added to my personal grooming routine. SIMEE reminds me of prestigious and natural overseas brands like MV Organics and Votary with an incredibly convenient price tag and a clear understanding of ingredients and formulas. It's exactly the kind of brands that make my job, of reviewing grooming products so exciting, that I am always looking for the next thing, so getting to know a local brand like this is a pleasure for me.